Who Owns
the Gaff?
Explore companies

Retail

Sports Direct

Profile reviewed

Sports Direct: Frasers Group plc is the group parent identified in the reviewed disclosures. [1][2]

01 / Behind the name

Who owns Sports Direct?

Publicly listed · Mike Ashley controlled [1][2]

  1. 01
    Group parent behind the brand

    Frasers Group plc [1][2]

    As reported · 27 Sept 2026

Sports Direct is a Frasers brand. Mike Ashley’s control is exercised through MASH Holdings; being the group’s CEO and being its controlling shareholder are different roles. The 2026 report identifies MASH Holdings Topco above MASH Beta and MASH Holdings. Frasers' own sports labels and other retail businesses are listed on the Frasers Group profile; stocked third-party brands retain their own owners. [1][2][6]

Explore Frasers Group plc investments

02 / On the map

Where is it based?

Group headquarters
Shirebrook, Derbyshire, United Kingdom [1][2]
Parent incorporated in
England and Wales [1][2]

Headquarters, incorporation and tax residence describe different things. A headquarters address does not tell you where all of a company’s tax is paid.

Follow the investment

Investors in Sports Direct

Investor disclosures found

Selected investor disclosures have been found. Each names the held entity, basis and date; the complete investor register remains outside this review. A stake in a parent or operating company is shown against that entity. Dates refer to each disclosure and can differ from the profile review date. Evidence links are included with each record.

Equity ownership

Frasers Group plc

Held entity · Frasers Group Trading Limited · Sports Direct retail scope

100% in named group trading subsidiary · 26 April 2026

Reported subsidiary shareholding ·

The report identifies full ownership of the group trading company. Sports Direct is a retail banner; international franchise and licensed businesses are not necessarily wholly owned stores. Third-party brands stocked by the retailer retain their own owners.

Evidence · 2 sources
Equity ownership

Government Pension Fund Global

Held entity · Frasers Group PLC

0.38%

Holdings snapshot ·

Norway's sovereign fund, managed by Norges Bank Investment Management. The percentage is equity ownership in the named listed issuer, rounded as published. Linked brands can be subsidiaries or portfolio businesses; this is not a direct brand stake or a complete shareholder list.

Evidence · 2 sources

Explore investor coverage

03 / The figures, with context

What does it report in UK tax?

Frasers Group's published 2026 report records £164.2m income taxes paid across the multinational group, which includes Sports Direct. The report does not isolate UK cash corporation tax or the Sports Direct banner's payment; its 2025 group accounts are the latest annual filing located at Companies House.

United Kingdom52 weeks ended 26 April 2026

UK corporation tax paid

Not separately disclosedCash payment

Frasers Group plc consolidated group
Period ending 26 Apr 2026

The published 2026 report gives multinational group cash income taxes paid. Its UK percentage is of corporation-tax liabilities, not cash payments; applying it to the cash-flow total would invent a UK figure. The latest annual accounts located at Companies House were for 2025. [3][4]

Consolidated group52 weeks ended 26 April 2026

Group income taxes paid

£164.2mCash payment

Frasers Group plc consolidated group
Period ending 26 Apr 2026

Frasers Group's 2026 annual report reports £164.2m income taxes paid across its multinational group. The 2026 report is issuer-published; the latest annual accounts located at Companies House were for 2025. This is not Sports Direct UK-only cash tax. [4]

These figures have different scopes. They should not be added together or used as a like-for-like tax ranking.

Understand the measures

04 / Check our working

The public record.

Primary sources used in this profile. Company disclosures are attributed to the company; inclusion is not an independent audit.

  1. 01
    Company register and persons with significant control (opens in a new tab)

    find-and-update.company-information.service.gov.uk · Corporate identity, ownership and location disclosure; see the profile for the scope and remaining gaps

    Accessed 27 Sept 2026
  2. 02
    Annual report 2025: brands and controlling shareholder (opens in a new tab)

    frasers-cms.netlify.app · Corporate identity, ownership and location disclosure; see the profile for the scope and remaining gaps

    Accessed 27 Sept 2026
  3. 03
    Frasers Group plc group accounts for the 52 weeks ended 27 April 2025 (opens in a new tab)

    Companies House · Consolidated cash-flow statement, printed p.126; multinational group operations

    Accessed 28 Sept 2026
  4. 04
    Frasers Group plc annual report and accounts 2026 (opens in a new tab)

    Frasers Group plc · Consolidated cash-flow statement, PDF p.121; taxes-paid-by-country discussion, PDF p.27

    Accessed 28 Sept 2026
  5. 05
    Frasers Group plc (06035106): company overview (opens in a new tab)

    Companies House · Legal name, company number, domestic company type and incorporation. UK registration does not establish headquarters or tax residence; a constituent jurisdiction is not inferred from a registered-office address.

    Accessed 30 Sept 2026
  6. 06
    Frasers Group annual report 2026 (opens in a new tab)

    Frasers Group plc · 52 weeks ended 26 April 2026; p24: businesses; p26: Studio Pay and GAME Spain; p121: worldwide cash tax; p123: group identity; p158: Matches IP; p160: direct investments; pp179–180: acquisitions; p182: MASH control; note 38 pp183–198: subsidiary issued-share interests

    Accessed 10 Oct 2026