2 linked company profiles · 2 dated disclosures in this directory.
About this investor
KIRKBI is the Kirk Kristiansen family's holding and investment company. Its LEGO Group interest sits through LEGO Holding; Merlin Entertainments is a separate attraction investment. [1][2]
The selected links distinguish the indirect 75% LEGO Group interest from the 47.5% Merlin interest reported at 31 December 2025. Merlin's LEGOLAND attractions do not give its other investors ownership of the LEGO toy group. The LEGO Foundation's 25% group interest is separate. [1][2][3]
Each card names the entity invested in. Linked companies and brands can sit below that entity. Stakes use the source’s definition and date; disclosures are selected and do not give a complete portfolio or investor register. Read the investor methodology.
Disclosed holdings & backing
Equity ownership
LEGO Group / LEGO Holding ownership structure
75% · indirect LEGO Group interest via LEGO Holding
Ownership pages checked ·
The LEGO ownership page describes KIRKBI's 75% and the LEGO Foundation's 25%. KIRKBI's current structure page places the 75% LEGO Group interest in LEGO Holding under KIRKBI. The group ownership and foundation interest are distinct from Merlin's LEGOLAND attraction operations.
KIRKBI · Current structure: KIRKBI owns LEGO Holding; LEGO Holding has 75% of LEGO Group; Merlin is a separate investment
Accessed 10 Oct 2026
Equity ownership
Merlin Entertainments / Motion JVCO investment
47.5% · Merlin interest through Motion JVCO
Annual report ownership snapshot ·
KIRKBI's 2025 report gives a 47.5% Merlin interest structured through Motion JVCO. The current LEGO Holding page also identifies Merlin as a separate investment. Merlin attraction ownership and the LEGO toy group's ownership have different scopes; this does not give Blackstone ownership of the LEGO toy group.
KIRKBI · Current structure: KIRKBI owns LEGO Holding; LEGO Holding has 75% of LEGO Group; Merlin is a separate investment
Accessed 10 Oct 2026
Former holdings & portfolio changes
Discovery Centres
KIRKBI's 2025 report records completion in 2026 of LEGO Group's acquisition of 29 LEGO and LEGOLAND Discovery Centres from Merlin. The transfer concerns those centres, rather than all LEGOLAND parks or all Merlin attractions. [2]
About & portfolio changes: sources · 3
Research reviewed . Sources for individual investments are included on their disclosure cards.