Who Owns
the Gaff?
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Services & leisure

Merlin Entertainments

Profile reviewed

Merlin operates visitor attractions including Alton Towers, Thorpe Park, Chessington, LEGOLAND Windsor, Madame Tussauds, SEA LIFE and the London Eye. Blackstone lists Merlin among its current investments. [1][2][3]

01 / Behind the name

Who owns Merlin Entertainments?

Private · Consortium investment with KIRKBI and CPP Investments [1][2][3]

  1. 01
    Disclosed investment scope

    Merlin Entertainments consortium investment [1][2][3]

    As reported · 9 Oct 2026

The consortium includes KIRKBI, Blackstone-managed funds and CPP Investments. A combined consortium interest is not an individual Blackstone stake. Merlin operates LEGOLAND attractions; that relationship does not establish Blackstone ownership of the LEGO toy brand or of every licensed character’s intellectual property. [1][2][3]

Explore KIRKBI, Blackstone funds and CPP Investments consortium

Owner & brand overview

02 / On the map

Where is it based?

Group headquarters
Not yet verified [1]
Parent incorporated in
Not yet verified [1]

Headquarters, incorporation and tax residence describe different things. A headquarters address does not tell you where all of a company’s tax is paid.

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Investors in Merlin Entertainments

Investor disclosures found

Selected investor disclosures have been found. Each names the held entity, basis and date; the complete investor register remains outside this review. A stake in a parent or operating company is shown against that entity. Dates refer to each disclosure and can differ from the profile review date. Evidence links are included with each record.

Fund investment

Blackstone

Held entity · Merlin Entertainments consortium investment

Consortium investment with KIRKBI and CPP Investments

Ownership evidence checked ·

The consortium includes KIRKBI, Blackstone-managed funds and CPP Investments. A combined consortium interest is not an individual Blackstone stake. Merlin operates LEGOLAND attractions; that relationship does not establish Blackstone ownership of the LEGO toy brand or of every licensed character’s intellectual property.

Evidence · 3 sources
Equity ownership

KIRKBI A/S

Held entity · Merlin Entertainments / Motion JVCO investment

47.5% · Merlin interest through Motion JVCO

Annual report ownership snapshot ·

KIRKBI's 2025 report gives a 47.5% Merlin interest structured through Motion JVCO. The current LEGO Holding page also identifies Merlin as a separate investment. Merlin attraction ownership and the LEGO toy group's ownership have different scopes; this does not give Blackstone ownership of the LEGO toy group.

Evidence · 2 sources

Explore investor coverage

03 / The figures, with context

What does it report in UK tax?

This ownership research has not established a dated UK cash corporation-tax payment for the relevant reporting entity.

United KingdomNot yet verified

UK corporation tax paid

Not yet verifiedCash payment

Merlin Entertainments · UK reporting scope not verified
Annual reporting period not yet verified

The sources establish investment or business information. The UK tax-paying entity, reporting period and cash corporation-tax payment have not been separately reconciled. Not verified does not mean no tax was paid. [1]

These figures have different scopes. They should not be added together or used as a like-for-like tax ranking.

Understand the measures

04 / Check our working

The public record.

Primary sources used in this profile. Company disclosures are attributed to the company; inclusion is not an independent audit.

  1. 01
    Merlin: current Blackstone investment (opens in a new tab)

    Blackstone · Current investments include Merlin Entertainments

    Accessed 9 Oct 2026
  2. 02
    Merlin investment consortium (opens in a new tab)

    Blackstone · 2019 offer: KIRKBI, Blackstone-managed funds and CPP Investments

    Accessed 9 Oct 2026
  3. 03
    Merlin attractions and brands (opens in a new tab)

    Merlin Entertainments · Current attraction list, including UK theme parks, SEA LIFE, Madame Tussauds and London Eye

    Accessed 9 Oct 2026