Who Owns
the Gaff?
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Technology & retail

AO

Profile reviewed

AO: AO World plc is the group parent identified in the reviewed disclosures. [1][2]

01 / Behind the name

Who owns AO?

Publicly listed [1][2]

  1. 01
    Group parent behind the brand

    AO World plc [1][2]

    As reported · 27 Sept 2026

A public listing allows multiple shareholders. This profile identifies the corporate group; it does not imply a single individual owner or assign group financial results to the brand. AO's annual report discloses Frasers at 26.12% voting rights on 16 June 2026. This dated minority interest does not make AO a wholly owned Frasers business. [1][2][5]

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Owner & brand overview

02 / On the map

Where is it based?

Group parent
AO World plc [1][2]
Group headquarters
Bolton, United Kingdom [1][2]
Parent incorporated in
England [1][2]

Headquarters, incorporation and tax residence describe different things. A headquarters address does not tell you where all of a company’s tax is paid.

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Investors in AO

Investor disclosures found

Selected investor disclosures have been found. Each names the held entity, basis and date; the complete investor register remains outside this review. A stake in a parent or operating company is shown against that entity. Dates refer to each disclosure and can differ from the profile review date. Evidence links are included with each record.

Voting rights

Frasers Group plc

Held entity · AO World plc

26.12% voting rights · dated issuer snapshot

Issuer annual report significant interests ·

AO's subsequent significant-interests table reports 26.12% voting rights at 16 June 2026. The earlier 31 March and Frasers 26 April observations have different dates and bases. This is a minority interest, rather than full ownership of AO or its subsidiary brands.

Evidence · 1 source

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03 / The figures, with context

What does it report in UK tax?

The latest Companies House group accounts reviewed report £9.3m taxation paid in cash for the year ended 31 March 2025. The filing does not isolate a UK-only cash corporation-tax payment.

United KingdomYear ended 31 March 2025

UK corporation tax paid

Not separately disclosedCash payment

AO · UK entity scope not yet verified
Period ending 31 Mar 2025

The reviewed consolidated accounts report a wider group cash tax amount but do not separately identify the UK cash corporation-tax amount for this retailer. [3]

Consolidated groupYear ended 31 March 2025

Group taxation paid

£9.3mCash payment

AO World plc consolidated group
Period ending 31 Mar 2025

The consolidated cash-flow statement reports £9.3m taxation paid. The group includes overseas entities and discontinued operations; the filing does not isolate a UK-only cash corporation-tax amount. [3]

These figures have different scopes. They should not be added together or used as a like-for-like tax ranking.

Understand the measures

04 / Check our working

The public record.

Primary sources used in this profile. Company disclosures are attributed to the company; inclusion is not an independent audit.

  1. 01
    AO: group identity and Bolton headquarters (opens in a new tab)

    ao-world.com · Corporate identity, ownership and location disclosure; see the profile for the scope and remaining gaps

    Accessed 27 Sept 2026
  2. 02
    Current investor reports (opens in a new tab)

    ao-world.com · Corporate identity, ownership and location disclosure; see the profile for the scope and remaining gaps

    Accessed 27 Sept 2026
  3. 03
    AO World plc annual report and accounts for the year ended 31 March 2025 (opens in a new tab)

    Companies House · Consolidated cash-flow statement, PDF p.119 (printed p.117); group subsidiary list

    Accessed 28 Sept 2026
  4. 04
    AO World plc (05525751): company overview (opens in a new tab)

    Companies House · Legal name, company number, domestic company type and incorporation. UK registration does not establish headquarters or tax residence; a constituent jurisdiction is not inferred from a registered-office address.

    Accessed 30 Sept 2026
  5. 05
    AO annual report 2026: significant interests (opens in a new tab)

    AO World plc · Printed p69 / PDF p71: 149,028,913 Frasers shares and 26.12% voting rights as at 16 June 2026, separate from the 31 March table

    Accessed 10 Oct 2026