Who Owns
the Gaff?
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Retail

Pure Seoul

Profile reviewed

Pure Seoul: PURESEOUL Ltd is the verified operating company identified in the reviewed disclosures. [1][2]

01 / Behind the name

Who owns Pure Seoul?

Private · registered significant control [3][4]

  1. 01
    Verified operating company

    PURESEOUL Ltd [1][2]

    As reported · 27 Sept 2026

Registered significant control

  • Ps2019 Ltd [4]Ownership of shares – 75% or more; Ownership of voting rights - 75% or more; Right to appoint or remove directorsAs reported · 30 Sept 2026

The cited legal disclosure identifies an operating company. The full ultimate beneficial-owner chain remains unverified; registered control is shown separately. An operating-company identity is not proof of who ultimately owns the business. Current Companies House disclosures for PURESEOUL Ltd (12103490): Ps2019 Ltd: Ownership of shares – 75% or more; Ownership of voting rights - 75% or more; Right to appoint or remove directors. These are statutory control categories, not exact shareholdings. They can overlap, including through trusts, and must not be added together or interpreted as sole ownership. [1][2][4]

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Owner & brand overview

02 / On the map

Where is it based?

Verified operating company
PURESEOUL Ltd [1]
Group headquarters
Not yet verified [1]
Parent incorporated in
England and Wales [5]

Headquarters, incorporation and tax residence describe different things. A headquarters address does not tell you where all of a company’s tax is paid.

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Investors in Pure Seoul

Registered share control only

The reviewed register names share controllers. Exact economic interests, smaller shareholders and the complete ultimate investor chain have not been verified. A stake in a parent or operating company is shown against that entity. Dates refer to each disclosure and can differ from the profile review date. Evidence links are included with each record.

Registered share control

Ps2019 Ltd

Held entity · PURESEOUL Ltd

Ownership of shares – 75% or more

Register checked ·

An active Companies House share-control category for this exact registered entity. This is a statutory band, not an exact economic stake or the complete ultimate investor chain. Categories can overlap, including through trusts, and must not be added together.

Evidence · 1 source

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03 / The figures, with context

What does it report in UK tax?

The reviewed small-company filing does not contain a cash-flow statement or a separately identified cash corporation-tax payment. Accounting tax charges and year-end tax balances are not cash payments. This finding is limited to this legal entity and filing.

United KingdomPeriod ended 31 July 2025

UK corporation tax paid

Not separately disclosedCash payment

PURESEOUL Ltd
Period ending 31 Jul 2025

The reviewed small-company filing does not contain a cash-flow statement or a separately identified cash corporation-tax payment. Accounting tax charges and year-end tax balances are not cash payments. This finding is limited to this legal entity and filing. [5]

These figures have different scopes. They should not be added together or used as a like-for-like tax ranking.

Understand the measures

04 / Check our working

The public record.

Primary sources used in this profile. Company disclosures are attributed to the company; inclusion is not an independent audit.

  1. 01
    Official legal disclosure: operating company (opens in a new tab)

    pureseoul.co.uk · Corporate identity, ownership and location disclosure; see the profile for the scope and remaining gaps

    Accessed 27 Sept 2026
  2. 02
    Westfield London retailer listing: location and trading name (opens in a new tab)

    westfield.com · Corporate identity, ownership and location disclosure; see the profile for the scope and remaining gaps

    Accessed 27 Sept 2026
  3. 03
    PURESEOUL Ltd (12103490): company overview (opens in a new tab)

    Companies House · Legal name, company number, domestic company type and incorporation. UK registration does not establish headquarters or tax residence; a constituent jurisdiction is not inferred from a registered-office address.

    Accessed 30 Sept 2026
  4. 04
    PURESEOUL Ltd: persons with significant control (opens in a new tab)

    Companies House · Active persons with significant control and their stated nature of control; ceased entries and withdrawn statements are excluded. Control categories can overlap and are not exact beneficial shareholdings.

    Accessed 30 Sept 2026
  5. 05
    PURESEOUL Ltd: filed accounts, period ended 31 july 2025 (opens in a new tab)

    Companies House · Filed contents, financial position and accounting policies, PDF pp.2-4; reporting date on cover; explicit incorporation jurisdiction, PDF p.4

    Accessed 30 Sept 2026