Who Owns
the Gaff?
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Puma

Profile reviewed

Puma: PUMA SE is the listed brand group identified in the reviewed disclosures. [1][2]

01 / Behind the name

Who owns Puma?

Publicly listed · ANTA 29.06% completed minority investment [1][2][3]

  1. 01
    Listed brand group

    PUMA SE [1][2]

    As reported · 27 Sept 2026

PUMA confirmed on 7 October 2026 that ANTA completed the acquisition of Artémis' 29.06% stake. PUMA remains independently managed; this is not full ownership. Frasers' corrected April notification described options with zero share voting rights. Their current position after a September expiry was not verified, so no current Frasers equity stake is asserted here. [3][4]

02 / On the map

Where is it based?

Listed brand group
PUMA SE [1][2]
Group headquarters
Herzogenaurach, Germany [1][2]
Parent incorporated in
Not yet verified [1][2]

Headquarters, incorporation and tax residence describe different things. A headquarters address does not tell you where all of a company’s tax is paid.

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Investors in Puma

Investor disclosures found

Selected investor disclosures have been found. Each names the held entity, basis and date; the complete investor register remains outside this review. A stake in a parent or operating company is shown against that entity. Dates refer to each disclosure and can differ from the profile review date. Evidence links are included with each record.

Equity ownership

ANTA Sports Products Limited

Held entity · PUMA SE

29.06% · completed minority shareholding

Acquisition completion announced ·

PUMA confirms ANTA completed its purchase of Artémis' 29.06% stake. The group remains independently managed. This is a minority equity investment, not all of PUMA or a current Frasers equity holding.

Evidence · 1 source
Equity ownership

Government Pension Fund Global

Held entity · Puma SE

1.86%

Holdings snapshot ·

Norway's sovereign fund, managed by Norges Bank Investment Management. The percentage is equity ownership in the named listed issuer, rounded as published. Linked brands can be subsidiaries or portfolio businesses; this is not a direct brand stake or a complete shareholder list.

Evidence · 2 sources

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03 / The figures, with context

What does it report in UK tax?

The cited disclosures establish corporate identity and ownership. A UK cash-tax review is outstanding: no worldwide total, accounting tax charge, franchise operator’s payment or parent-group amount is substituted for this brand’s UK cash tax.

United KingdomAnnual period unverified

UK corporation tax paid

Not yet verifiedCash payment

Puma · UK entity scope not yet verified
Annual reporting period not yet verified

The sources reviewed here establish corporate identity or ownership, not a verified UK-only cash corporation-tax payment. The relevant UK entities, annual reporting period and cash amount still need checking. This is not a zero payment or a finding that the company does not disclose tax. [1][2]

These figures have different scopes. They should not be added together or used as a like-for-like tax ranking.

Understand the measures

04 / Check our working

The public record.

Primary sources used in this profile. Company disclosures are attributed to the company; inclusion is not an independent audit.

  1. 01
    Current shareholder structure (opens in a new tab)

    about.puma.com · Corporate identity, ownership and location disclosure; see the profile for the scope and remaining gaps

    Accessed 27 Sept 2026
  2. 02
    Statement on Anta’s announced investment (opens in a new tab)

    about.puma.com · Corporate identity, ownership and location disclosure; see the profile for the scope and remaining gaps

    Accessed 27 Sept 2026
  3. 03
    PUMA welcomes ANTA as largest shareholder (opens in a new tab)

    PUMA SE · 7 October 2026: ANTA's acquisition of 29.06% from Artémis completed; independently managed PUMA, not full ownership

    Accessed 10 Oct 2026
  4. 04
    Corrected PUMA voting-rights notification (opens in a new tab)

    PUMA SE / EQS · 22 May 2026 correction; 17 April position: 0% share votes, 3.58% physically settled put instruments. One option expired 18 September; subsequent exercise/current position not verified

    Accessed 10 Oct 2026